A museum located in Insadong that combines culture with Instagram photos. There is an exhibit called “The Myth” which is about the Korean Zodiac signs based on the lunar calendar. It is believed that according to your birthday year, you have an animal guardian spirit that protects you. Similar to a Zodiac sign matching with birthdays and sharing personalities about people, the Korean Zodiac achieves the same goal using birthday years instead of months. Each exhibit including An Old Tale, Dynamic Seoul, and the Corridor of Light immerses you into Korean culture through the power of interactive, creative media art.