Visit to a French Marketing Firm

By:

Emily Huang

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Emily Huang

<i>"Hello" in your host country's language:</i> Bonjour <i>Home Institution (your U.S. University/College):</i> Boston University <i>Expected graduation year:</i> 2025 <i>Destination city & country:</i> Paris, France <i>Program provider:</i> AIFS <i>Major/minor:</i> Hospitality Administration <i>Demographics:</i> Asian/Asian American <i>Future career aspirations:</i> With my major in Hospitality Administration, I hope to concentrate in event planning. Whether it is the corporate side or the recreational side of events, I plan on exploring more of that interest in the near future. <i>Top 3 goals for your time abroad:</i> 1. Explore the city as well as neighboring countries and try some delicious food. 2. Learn about hospitality in a new country where it is heavily focused on. 3. Have a great time with new people and classmates from school.

May 31, 2022

For my marketing course, we took the public transportation early in the morning to visit a marketing firm called Bureau de Press Pascale Venot. The team at the firm showed us some of the brands that they were working with which included Nastygal and Superdry. It was really cool to see in person the advertising and media influencer sector of marketing. Pictured here is one of the showrooms that the firm will show to the companies and the invited guests to promote the new collection.